Spring is officially here, and we're kicking off something new at HM: a longer, more editorial version of the monthly newsletter you usually get in your inbox, now living on the blog. Same team, same picks, same voice you know. Just a little more room to actually say something.
These newsletters have always been one of our most-loved pieces of HM. Community members tell us all the time this is the email they save, screenshot, and shop from. Consider this the editorial cut.
April was a big month: we launched a community-designed collection, brought back a best-selling necklace just in time for festival season, and rounded up the beauty, eyewear, and podcast obsessions our team is genuinely living in. Let's get into it.
ICYMI: Our Community-Designed Collection Is Here
We finally launched the four-city laptop case collection we co-designed with our community over the past six months, and the response has been everything we'd hoped for. The bestsellers so far are the Sable Case in Zebra print and the Amaro Case in leopard print, which feels exactly right for the women who wrote in throughout the design process. Both have moved fast, so if either one is on your list, don't sleep on it.
The biggest surprise has been the demand for our phone cases. They sold faster than we expected and have already pushed us to fast-track a few new colorways and prints. If there's a color, finish, or print you'd love to see next, send us a DM or an email. We genuinely read every one, and the best ideas always come straight from the community.
Want the full story behind the design process, plus a built-in city guide for each case? Read the full launch post: 4 Cities, 4 Designer Laptop Cases →
Shop the Community Collection →
Festival Accessories, Reimagined: The Julia Necklace Re-Edition
Amy Scheepers styles the Julia Net Necklace in Silver
Just in time for festival season, we're bringing back one of our most-loved pieces with a small but meaningful update. The new Julia Necklace keeps the silhouette you already know and love, now finished with a netted exterior that adds texture, depth, and a playful edge. It's still a wear-everywhere piece. It just has a little more attitude this time around.
Think of these as the festival accessories that don't scream "festival." They layer beautifully under a button-down for a Tuesday in the office and read just as well with a slip dress in the desert at golden hour. Versatility is the brand promise, and we meant it.
Shop the Julia Re-Edition Collection →
Faves of the Month
This is the part of the newsletter where we let the team loose to share what they've actually been wearing, watching, listening to, and reaching for. No paid placements. No agenda. Just the things that earned a permanent spot in our routines this April.
Beauty Product of the Month: Chanel Lip Liner in Brun
We're keeping beauty light and quiet this season. The hero of the month is the Chanel Le Crayon Lèvres in Nude Brun, a perfect nude that does the impossible: it makes your lips look more like your lips, only better. It accentuates the natural shape, adds dimension without adding color, and pairs with absolutely everything from a clean balm day to a full red night. If you only invest in one beauty product this spring, make it this one. It also lasts forever.
Accessory of the Month: The Vesper in Butter
The accessory we are defo obsessed with is the new Vesper Sunglass in Butter, part of our Office Essentials drop. The butter colorway is so perfectly spring: soft enough to feel fresh, but with enough character to actually pull a whole look together. We've been wearing them with jeans and a white tee on repeat, exactly the way Pia has been styling them all month.
Pia Mance wears The Vesper Sunglasses in Butter
The Vesper also comes in a classic black frame and a rich burgundy, but the aviator-esque silhouette is what makes this one feel modern and unmistakably HM. Bigger frames are returning hard for summer, and the Vesper is the frame we're betting on as the one to own first.
Podcast of the Month: The Burnouts with Rachel Zoe
Our podcast obsession this month is The Burnouts, especially the recent episode with Rachel Zoe. She is a true fashion icon and a legend in the industry, and this conversation is one of the most honest portraits of building a creative business we've heard in a long time.
She walks through her early career, the lessons she'd give her younger self, and shares some of the best advice we've heard for women entering the industry now. She's unapologetically herself the whole way through, which is exactly why we keep coming back to her work.
What’s Underrated This Month: Iris Earrings
The personal pick this month is the Iris Earrings. The structure and silhouette are what hooked me first, both drawn from Art-Deco architecture in a way that feels considered without ever tipping into costumey. The drop effect is the detail that earns the read: it adds movement, dimension, and a little visual interest a flat stud just can't deliver. They're dainty enough to wear every single day, and so lightweight you'll genuinely forget you have them on.
Iris Earrings as seen on Ella Peters
Scent on the Month: Dries Van Noten Chamomile Satin
What's Coming in May
May is already shaping up to be one of our biggest months of the year! Hint: It’s colorful, it’s summer and it’s fun!
See you in May!
